Maria Tash

Global luxury piercing & fine jewellery

mariatash.com ↗

The Challenge

Maria Tash, the global luxury piercing and fine jewellery house, was scaling its online business worldwide and had outgrown its Magento platform. The brand needed a faster, more flexible foundation to support rapid growth, new market launches and a premium, editorial shopping experience.

What We Did

We led the replatforming from Magento to Shopify Plus and now run eCommerce as a service at a global level, managing strategy, growth, retention, merchandising, technology, paid media and SEO, alongside expansion into new markets.

Full Project Overview

Results

+2.4×Revenue growth
+38%Conversion uplift
6New markets
+180%Organic traffic

Magento → Shopify Plus

Global replatform

eCommerce as a Service

Run end-to-end, globally

New Markets

Expansion & growth

Paid Media & SEO

Acquisition to retention

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Mom Store

Mother & baby retailer, UAE & GCC

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The Challenge

Mom Store was a brand new venture with nothing in place. Everything had to be built from scratch, from the brand identity to the technology, team and product range, and it all had to go live in just six months.

What We Did

We started the brand from the ground up, designing the brand, selecting and implementing the technology on Magento 2, building the team, choosing the product assortment and launching the full store, from start to finish, in six months.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Full Launch

From zero to live in 6 months

Built from Scratch

Brand, tech, team & products

Full Funnel

Paid media across 3 channels

Bilingual

Arabic & English storefront

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Magrabi & Doctor M

Optical & healthcare retail, GCC

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The Challenge

Magrabi, one of the largest optical and healthcare retail groups in the Middle East, needed an experienced eCommerce trading manager to run their day-to-day digital operations, manage P&L, and drive performance across their online channels.

What We Did

We embedded into the business as the eCommerce trading function, managing daily operations, product merchandising, promotional planning, performance analytics, and cross-functional coordination with marketing, buying and logistics teams. We delivered ongoing optimisation of the customer journey, conversion rate improvements and commercial reporting.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Embedded

Full trading management

P&L Ownership

Commercial accountability

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Homes R Us

Home & furniture retailer, UAE & GCC

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The Challenge

Homes R Us, a leading home and furniture retailer across the GCC, needed to grow its online channel for a large, complex catalogue of considered, big-ticket purchases, while connecting the digital experience to its extensive store network and regional delivery operation.

What We Did

We developed the eCommerce growth strategy, optimised catalogue structure and merchandising for discovery and conversion, and designed an omnichannel journey linking online and in-store. We executed full-funnel paid media to drive qualified traffic and footfall, and aligned CRM and delivery logistics to support furniture-scale fulfilment across the region.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Omnichannel

Online & store connected

Catalogue Scale

Merchandised for discovery

Considered UX

Big-ticket purchase journey

GCC Delivery

Furniture-scale fulfilment

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Al Fardan Jewellery

High-end jewellery, Qatar & GCC

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The Challenge

Al Fardan Jewellery, one of the GCC's most prestigious jewellery houses, wanted to bring their luxury retail experience online while maintaining the exclusivity and personalisation their clients expect. The challenge was translating a high-touch, in-store experience to digital without diluting the brand.

What We Did

We developed a luxury-focused eCommerce strategy, selected the right platform, designed a premium customer journey with concierge-style features, and implemented a digital marketing strategy targeting high-net-worth audiences across the GCC. We also consulted on product photography, content strategy and CRM integration to support clienteling.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Premium UX

Luxury-grade digital experience

Clienteling

CRM-powered personalisation

HNW Targeting

Precision audience strategy

GCC-Wide

Multi-market rollout

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Sacoor Brothers

Premium fashion retailer, GCC

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The Challenge

Sacoor Brothers, a global premium fashion brand, needed to strengthen their eCommerce presence in the GCC. They required a comprehensive approach that connected their online and offline channels while driving growth through digital marketing.

What We Did

We implemented a Shopify-based eCommerce solution tailored to their GCC operations, developed an omnichannel strategy connecting stores and digital, and executed full-funnel paid media campaigns across Google, Meta and social platforms to drive online revenue and in-store footfall.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Omnichannel

Unified online & offline

Shopify

Platform implementation

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Restofair UAE

HORECA equipment supplier, UAE

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The Challenge

Restofair, a leading B2B supplier of HORECA equipment in the UAE, wanted to digitise their sales process and launch a B2B eCommerce platform. Their traditional sales model relied heavily on in-person relationships and manual ordering.

What We Did

We developed a B2B eCommerce strategy, selected and configured the platform, set up trade pricing and account-based access, integrated with their existing ERP and inventory systems, and created a digital marketing plan targeting hospitality buyers across the UAE.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

B2B Platform

Fully digitised ordering

ERP Integration

Connected systems

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Drink Dry

Non-alcoholic drinks marketplace, UAE & GCC

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The Challenge

Drink Dry, the region's leading non-alcoholic drinks marketplace, was building a new category from the ground up. It needed to scale its online store, educate a fast-growing audience and turn first-time curiosity into repeat purchase in a market with no established playbook.

What We Did

We supported the eCommerce growth strategy across the funnel, sharpening the Shopify storefront and merchandising, scaling paid media and social to build awareness, and developing CRM and retention flows to drive repeat orders and subscriptions.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Category Builder

Scaling a new segment

Full Funnel

Paid media & social

Retention

Repeat & subscriptions

D2C Growth

Online revenue scaled

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City Centre Kuwait

Shopping destination, Kuwait

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The Challenge

City Centre Kuwait, a flagship shopping destination, wanted to connect its physical retail experience with digital and grow engagement across online and in-mall channels.

What We Did

We supported the omnichannel strategy, linking digital touchpoints with the in-mall experience, and executed marketing to drive footfall, engagement and loyalty.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Omnichannel

Online & in-mall linked

Engagement

Digital touchpoints

Footfall

Marketing-driven visits

Loyalty

Repeat engagement

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FPRO

Performance & sports nutrition, GCC

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The Challenge

FPRO, a performance and sports nutrition brand, wanted to grow its direct-to-consumer channel and stand out in a crowded, fast-moving category across the GCC.

What We Did

We refined the eCommerce strategy and storefront, built a full-funnel paid media and social plan, and set up CRM and retention flows to turn one-off buyers into loyal, repeat customers.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

D2C Growth

Direct channel scaled

Full Funnel

Paid media & social

Retention

Repeat purchase flows

Cut-through

Standout in category

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Dunkin

Coffee & bakery QSR, GCC

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The Challenge

Dunkin, the global coffee and bakery brand, wanted to grow digital ordering and engagement across its GCC footprint and connect online convenience with the in-store experience.

What We Did

We supported the digital growth and omnichannel strategy, optimising the ordering journey and running full-funnel marketing and CRM to drive frequency and loyalty.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Digital Ordering

Smoother journey

Omnichannel

Online to in-store

Frequency

Repeat orders

Loyalty

CRM-driven

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International Diplomatic Supplies

B2B supplies & distribution, UAE

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The Challenge

International Diplomatic Supplies (IDS), a B2B supplier and distributor, needed to modernise its digital sales channel and make ordering simpler and more efficient for business customers.

What We Did

We shaped the B2B eCommerce strategy, structured the catalogue and ordering experience for business buyers, and aligned operations and account management to support efficient fulfilment.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

B2B eCommerce

Modern sales channel

Catalogue

Structured for buyers

Efficiency

Streamlined ordering

Operations

Aligned fulfilment

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Doos

D2C retail brand, GCC

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The Challenge

Doos, a direct-to-consumer retail brand, wanted to launch and scale its online store and build a loyal customer base in a competitive market.

What We Did

We supported the eCommerce setup and growth strategy, optimised the storefront and merchandising, and ran paid media and CRM to drive acquisition and repeat purchase.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

D2C Launch

Store scaled

Merchandising

Optimised storefront

Acquisition

Paid media

Retention

Repeat purchase

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Annabelle

Fashion & lifestyle, GCC

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The Challenge

Annabelle, a fashion and lifestyle brand, needed a stronger online presence and a digital experience that matched its brand world while driving online sales.

What We Did

We shaped the eCommerce and merchandising strategy, elevated the storefront experience, and ran paid media and CRM to grow traffic, conversion and repeat orders.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Brand Experience

Elevated storefront

Conversion

Optimised journey

Paid Media

Qualified traffic

Retention

Repeat customers

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NewCrush

Beverage & FMCG brand, GCC

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The Challenge

NewCrush, a beverage brand, was scaling in a competitive FMCG market and needed to build awareness and a direct-to-consumer channel that drove trial and repeat.

What We Did

We developed the eCommerce and growth strategy, scaled paid media and social for awareness, and built CRM and retention to convert trial into repeat purchase.

Full Project Overview

Results

+120%Revenue growth
+32%Conversion uplift
+40%Repeat rate
+95%Traffic growth

Awareness

Social-led growth

D2C Channel

Direct sales built

Trial to Repeat

Retention flows

FMCG Scale

Category growth

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Trusted by 40+ Brands Across the GCC

Beyond our featured work, we've partnered with brands across luxury, fashion, FMCG, hospitality, healthcare and more.

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Panasonic ME Seddiqi Holding Borders NAIORA Elli Junior Imperial Fashion BRW Society Bio Native Sea Arch Baya Derma Wellness G-Amber Slimwear Rent Boutique Algiro Hotel Daisena Regal

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