Who We Are
Built for the GCC Market
Emerce Consulting is an eCommerce and digital growth consultancy specialising in helping enterprises, mid-sized companies and startups establish and grow their online businesses across the GCC region, including the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain.
We provide end-to-end consulting and execution, from strategy and technology to marketing and operations. Unlike traditional consultancies, we do not just advise. We embed into your business and deliver measurable results.
Since our founding, we have worked with 150+ clients across luxury retail, fashion, FMCG, quick commerce, grocery, beauty, hospitality, healthcare, electronics and B2B distribution, launching eCommerce channels, managing eCommerce as a service, providing weekly C-level eCommerce and digital advisory, managing paid media and implementing AI-driven growth strategies.
We also have a growing number of customers who trust us with the same services in the United States, United Kingdom, France, Germany, Spain, Lithuania and many other countries. Despite being based in the United Arab Emirates, we advise globally.
150+
Clients Served
12+
Years in the GCC
6
GCC Markets
100%
Hands-On Execution
16
Countries Served
End-to-End Ownership
Speed to Market
AI-Forward Approach
Founder
Lina Gallagher
Lina is the founder and Managing Director of Emerce Consulting, with over 20 years of experience building high-growth digital businesses for brands across the GCC, Europe and the United States.
Beyond Emerce, Lina is an entrepreneur and investor behind several ventures including Drink Dry Store, Enkindle and eComm Wave. She is also the co-author of Winning in the Platform Economy (with Alexander Graf) and co-host of the Commerce Talks GCC podcast, where she explores trends shaping digital commerce in the Middle East.
A former Deloitte London consultant, Lina has launched eCommerce channels from scratch for brands like John Lewis, Selfridges, Tesco and many others. She works hands-on with clients, from go-to-market strategy and technology to P&L ownership and team building.
Lina is also a recognised voice in eCommerce education, delivering training programmes for brands like On Running, Panasonic, Seddiqi and Carrefour UAE. She was named Top Influential Leader in Retail and eCommerce in 2026, among Arabian Business's eCommerce Company of the Year 2025 and Arabian Business's Young Achievers in 2021, and many other recognitions.